FV Apps

Business Apps by Forest Valley

Practical tools for merchants, agencies, and service businesses. We build the apps that fill the gaps — automation, integrations, SEO, and operational tools designed to work reliably inside the platforms you already run.

What We Do

We build specialized business applications that solve real problems — the kind that don't have a good off-the-shelf answer yet.

Every app in our catalog targets a specific operational gap: preserving SEO when products change URLs, automating tasks that eat hours every week, connecting systems that weren't designed to talk to each other. We don't build general-purpose tools. We build the specific thing that was missing.

Our development process starts with understanding the platform constraints merchants and operators actually work within — not the ideal scenario, but the real one. Ecwid embedded in WordPress. A service business running three systems that share no data. An agency managing 20 client stores at once. We build for those realities.

Each app ships with documentation, is maintained long-term, and is tested against real workflows — not just synthetic benchmarks. When something breaks or a platform updates its API, we fix it fast.

We're a small, technical team. That's a feature, not a limitation. It means every app is built by people who understand it fully, and support comes from those same people.

Who We Build For

Ecwid Merchants

Stores embedded in third-party websites — WordPress, Wix, Squarespace — where the platform's built-in tools don't cover edge cases like redirect management, custom URL paths, or 404 detection.

Agencies & Developers

Teams managing multiple client stores who need reliable, low-maintenance tools that work consistently across accounts without constant babysitting.

Service Businesses

Operations running across disconnected platforms that need targeted integrations — not a full ERP, just the specific bridge that was missing between the tools already in use.

Merchants in Migration

Businesses moving products, restructuring catalogs, or replatforming who need to protect organic rankings and prevent broken links during the transition.

Our Apps

Redirect & 404 Manager
Paid

Redirect & 404 Manager

Custom URL paths and redirect management for embedded Ecwid stores. Fix broken links, detect 404 errors, and auto-redirect deleted products.

Ecwid

Latest from the Blog

Why FV Apps

Built by Developers, For Merchants

We're not a marketplace aggregator. We build, maintain, and support every app ourselves. With 10+ years developing solutions for e-commerce and service businesses, we understand the technical constraints and the business pressures equally. Every design decision reflects both.

Reliable & Secure

Our apps run on professional infrastructure with proper security practices, GDPR compliance, and long-term maintenance commitments. No abandoned plugins, no undocumented behavior. When platforms update, we update with them.

Real Support

Support comes from the same team that wrote the code. We respond quickly, understand the technical details without an explanation, and can actually fix the underlying issue — not just tell you to reinstall.